Released on = July 3, 2007, 1:19 am

Press Release Author = Dhanushka Fernando/Ekwa

Industry = Media

Press Release Summary = Blogs: The new buzzword roaming in the internet space, a way
of maintaining any given individual's personal opinion on any given subject on the
World Wide Web.

Press Release Body = Blogs have become a way to express any person's personal views
to a world wide audience. If you glance through various blog sites on the net you
will find people writing about various topics that they are interested.

The word Blog was derived from the two words web and log. Blogs have helped people
keep in touch with each other, and allows people to learn about subjects that they
need more information. For Instance; you might be a person who wants to learn more
about parasitic plants, and if you go through a parasitic researcher's blog, you'll
learn his world and views on parasitic plants. Blogs help increase the level of
information that is available on the net.

Blogs could be considered as very effective marketing tool to promote businesses on
the Internet as well. These days most people rely on buying the right product by
taking the opinions of other users of the same. Blogs bring out the best form of
marketing that mankind has known for decades; Word of Mouth marketing.

Such a powerful feature is also associated with ekwa Lite which is a part of ekwa,
(www.ekwa.com) a comprehensive web marketing package. When you maintain a profile
with ekwa, you will be able to write daily blog entries to promote and communicate
with your clients. You could talk about your new arrivals, latest additions, product
upgrades and also ask for opinions from your consumers about your product. With the
future of business marketing getting aggressively attached to the Net, more people
are converting their marketing methods to suit this new trend. And the best part is
blog is not the only feature available with ekwa it has photo sharing, testimonials,
news updates and many more which will help you and your business to reach out into
new markets and promote itself among millions of net users.

Web Site = http://www.ekwa.com

Contact Details = Adress: 54 horizon street,
Brampton, Ontario, l6p2j2,
Canada
Ph: 1-416-222-2400
Fax:1-416-222-2400
dhanushka@ekwa.com